The Lady or the Tiger

Chuck Klosterman looks at Cereal Commercials to view how the exclusion of Cereal Mascots from participating in the activities of the main stream (i.e the kids in the commercial)subtely influences our society's definition of cool from a young age. For Kolsterman, to be cool in this society something must be exclusionary.

Klosterman's idea of "exclusionary cool" creates a vision of how pathetic our society is because of the trends we follow. It's out there, we want it, but we can't get it. And why? Because it's limited and only certain people can have it. And it's because we made it that way. For example; the Kellogg brothers sued each other, but only one would come out controlling the company. Sometimes you just can't get what you want. It's how today's society works.

And, looking at today's society, we've artificially created a demand for products because of this "exclusionary cool" idea.

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